Graef is one of the strongest brands in Germany - and has set international standards in its product category. In 2004, 2009, 2013 and again in 2016 our family-owned enterprise has been awarded the “Brand of the century - lighthouse on the seas of brands”.
Within the product category „All-purpose Slicing Machine“, Graef has therefore set many international standards and is one of the most powerful German brands. This is documented by a decision of a high-ranking advisory board to accept the Graef brand to the well-known compendium „Brands of the Century - Beacons in the sea of Brands“ and to award the „Brand Award of Deutsche Standards“ to Graef.
The „Brand Award of Deutsche Standards“ has personally been handed on mister Andreas Schmidt, CEO of the Gebr. Graef GmbH & Co. KG at the great brand gala in November 2015 in the Berlin Adlon Hotel by Dr. Florian Langenscheidt, publisher of the „Brands of the Century“. Thus, Graef belongs to the exclusive circle of only about 250 German brands.